Mini-Workshop – Digital Marketing: Content Marketing & Blogging

HAI has collaborated with Digital Marketing and Social Media expert, Greg Fry, to introduce a series of mini Zoom-based workshops for the hardware sector covering key topics in the digital marketing world.

In this workshop, Greg will give hardware business owners and marketing managers the tips and tools to create effective Content Marketing campaigns and Blogging strategies that will get views and actions.

Date and Time: 9.30-11am, 9th February 2022

Location: Zoom

Duration: 1 1/2 Hours 

Cost per Workshop: HAI Members: €50; Non Members: €75

Learning Outcomes

Get new Content Marketing ideas for your hardware business, and find out how best to create and structure blog posts to be visible to both visitors and search engines.

Course Content

This 1.5 hour session will cover:

  • What is Content Marketing and what is a Blog?
  • Content ideas for your Hardware business
  • How to structure a blog post for search engines
  • How to write engaging valuable content that customers will read and share
  • Optimising your blog post and adding relevant images
  • Repurposing your blog post for social media
  • How to promote your blog content

Who Should Attend

Any hardware retailers & merchants or suppliers or dedicated marketing staff who are looking to upgrade their current skillset.


Greg uses a collection of industry examples, theory and in class practice groups to test out the latest technologies and tools available online and mobile, giving attendees a truly interactive valuable experience.

About the trainer

Greg Fry is an International Social Media trainer who delivers LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, Digital Video and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.

He has worked with top multinationals including Ulster Bank, Vodafone, Microsoft, Symantec, Virgin Media, Abbott Labs and Coca Cola Hellenic.

Alongside training, he works as a Social Business Consultant. “I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.”

To book your place on this mini-workshop please complete the form below. For more information please contact Aoife at or call 01 2980969.

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