Digital Marketing and Social Media

The Digital & Social Media one-day workshop is designed for hardware retailers and suppliers who are looking to update and upgrade their business’ marketing efforts, and want to explore how the latest tools and tips will help them.

Location: Hardware Association Ireland, Blackchurch Business Park, Rathcoole, Dublin

Duration: One day

Cost: HAI Members: €210; Non Members: €270

For queries about future Digital Marketing and Social Media training please contact Aoife at or call 01 2980969.

Looking for more specific Digital Marketing training? We also have workshops on the following topics, click the links to find out more and book your place:

Excellent day, very informative.

Derek Doyle, DS Supplies Ltd

Learning Outcomes

Greg Fry will take attendees through the fundamentals of Digital Marketing, including using SEO tools, Advertising, Email Marketing and Analytics, and will equip attendees with the latest trends, tools and tips, leaving them with a refreshed outlook on how to approach their marketing strategy.

Course Content

Morning session:

  • Digital Marketing Checklist
  • SEO Tools
  • Advertising – Google and Facebook Ads

Afternoon session:

  • Email marketing
  • Video Marketing
  • Social Media Tools and Tips
  • Google Analytics

Who Should Attend

Any hardware retailers & merchants or suppliers or dedicated marketing staff who are looking to upgrade their current skillset.


Greg uses a collection of industry examples, theory and in class practice groups to test out the latest technologies and tools available online and mobile, giving attendees a truly interactive valuable experience.

About the trainer

Greg Fry is an International Social Media trainer who delivers LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, Digital Video and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.

He has worked with top multinationals including Ulster Bank, Vodafone, Microsoft, Symantec, Virgin Media, Abbott Labs and Coca Cola Hellenic.

Alongside training, he works as a Social Business Consultant. “I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.”

For queries about future Digital Marketing and Social Media training please contact Aoife at or call 01 2980969.

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