Email Marketing for the Hardware Industry

Email marketing is an effective way of reaching out to large groups of customers and prospects. This workshop is ideal for hardware business owners who are new to email marketing and want to get started, and for those are already using it but want to work on improving results.

Location: Hardware Association Ireland, Blackchurch Business Park, Rathcoole, Dublin

Duration: One day

Cost: HAI Members: €210; Non Members: €270

For queries about future Email Marketing training please contact Aoife at or call 01 2980969.

Learning Outcomes

By the end of this workshop attendees will have the strategies and tools needed to build and optimise email marketing as part of an existing marketing strategy, in keeping with existing data protection laws.

Course Content

  • What is Email Marketing and how can it help my hardware business?
  • What emails work and what ones don’t.
  • Email Marketing best practices.
  • Building a targeted email marketing list that is GDPR compliant.
  • Why audience segmentation will help you better ROI from your email marketing efforts.
  • Selecting an Email Service Provider – what are the benefits?
  • Designing your email marketing campaign.
  • How to measure the success of your email marketing campaign.

Who Should Attend

This interactive workshop uses group discussion and demonstration using the latest email marketing tools such as Mailchimp.


Any hardware business owners or managers, or dedicated marketing staff looking to optimise and build their existing marketing strategy.

About the trainer

Greg Fry is an International Social Media trainer who delivers LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, Digital Video and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.

He has worked with top multinationals including Ulster Bank, Vodafone, Microsoft, Symantec, Virgin Media, Abbott Labs and Coca Cola Hellenic.

Alongside training, he works as a Social Business Consultant. “I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.”

For queries about future Email Marketing training please contact Aoife at or call 01 2980969.

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