Mini-Workshop – How to use Canva to market your Hardware business

HAI has collaborated with Digital Marketing and Social Media expert, Greg Fry, to introduce a series of mini Zoom-based workshops for the hardware sector covering key topics in the digital marketing world.

In this workshop, he will explore how to create engaging images and video for your social media posts, blogs and email campaigns using the Canva graphic design platform.

Date and Time: 9.30am-11am, 26th January, 2022.

Location: Zoom

Duration: 1 1/2 Hours 

Cost per Workshop: HAI Members: €50; Non Members: €70

Learning Outcomes

Find out how to create engaging images and video for your social media posts, blogs and email campaigns.

Course Content

This 1.5 hour session will cover:

  • What is Canva and Canva Pro
  • Creating and customizing templates
  • Adding your branding to your imagery and videos
  • Resizing your images for multiple platforms
  • Image and video examples from the Hardware Industry
  • 12 Canva tips every Marketer or Content Creator should know

Who Should Attend

Any hardware retailers & merchants or suppliers or dedicated marketing staff who are looking to upgrade their current skillset.

Methodology

Greg uses a collection of industry examples, theory and in class practice groups to test out the latest technologies and tools available online and mobile, giving attendees a truly interactive valuable experience.

About the trainer

Greg Fry is an International Social Media trainer who delivers LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, Digital Video and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.

He has worked with top multinationals including Ulster Bank, Vodafone, Microsoft, Symantec, Virgin Media, Abbott Labs and Coca Cola Hellenic.

Alongside training, he works as a Social Business Consultant. “I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.”

For queries about future Digital Marketing and Social Media training please contact Aoife at aoife@hardwareassociation.ie or call 01 2980969.

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