HAI has collaborated with Digital Marketing and Social Media expert, Greg Fry, to introduce a series of mini Zoom-based workshops for the hardware sector covering key topics in the digital marketing world.
In this workshop, Greg will advise hardware business owners and marketing managers on how best to use Digital Video in their marketing strategy, with his recommendations of the best tools available.
Location: Zoom
Duration: 1 1/2 Hours
Cost per Workshop: HAI Members: €60; Non Members: €85
Learning Outcomes
How to effectively use Digital Video in your marketing strategy.
Course Content
This 1.5 hour session will cover:
- Video equipment and accessories that will help you create great videos.
- What video types and themes should you use?
- How to plan and shoot great content on your mobile phone.
- How to use CapCut and other video apps to edit and enhance your video.
- How to optimize y and resize our videos for different platforms.
- Adding captions and SRT files (subtitles) to your video.
- Promoting your videos with highly targeted low cost social ads.
Who Should Attend
Any hardware retailers & merchants or suppliers or dedicated marketing staff who are looking to upgrade their current skillset.
Methodology
Greg uses a collection of industry examples, theory and in class practice groups to test out the latest technologies and tools available online and mobile, giving attendees a truly interactive valuable experience.
About the trainer
Greg Fry is an International Social Media trainer who delivers LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, Digital Video and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.
He has worked with top multinationals including Ulster Bank, Vodafone, Microsoft, Symantec, Virgin Media, Abbott Labs and Coca Cola Hellenic.
Alongside training, he works as a Social Business Consultant. “I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.”
To book your place please complete the form below. For more information please contact Aoife at aoife@hardwareassociation.ie or call 01 2980969.