Mini-Workshop – How to set up, run and manage a Google Ad campaign

HAI has collaborated with Digital Marketing and Social Media expert, Greg Fry, to introduce a series of mini Zoom-based workshops for the hardware sector covering key topics in the digital marketing world.

In this workshop, Greg will give hardware business owners and marketing managers the tips and strategies to set up and effectively manage a Google Ad account.

Date and Time: 9.30-11am, 21st February 2023

Location: Zoom

Duration: 1 1/2 Hours 

Cost per Workshop: HAI Members: €50; Non Members: €75

Learning Outcomes

How to effectively set up, manage and get the best results of your Google Ads account.

Course Content

This 1.5 hour session will cover:

  • What are Google Ads and why should you use them in your Hardware Business
  • Different types of Google Ads (Search, Display, Video and Shopping)
  • How to use Google Keyword Planner and why Keyword Research is so important.
  • How to create and measure your Google Ad campaign

Who Should Attend

Any hardware retailers & merchants or suppliers or dedicated marketing staff who are looking to upgrade their current skillset.


Greg uses a collection of industry examples, theory and in class practice groups to test out the latest technologies and tools available online and mobile, giving attendees a truly interactive valuable experience.

About the trainer

Greg Fry is an International Social Media trainer who delivers LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, Digital Video and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.

He has worked with top multinationals including Ulster Bank, Vodafone, Microsoft, Symantec, Virgin Media, Abbott Labs and Coca Cola Hellenic.

Alongside training, he works as a Social Business Consultant. “I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.”

To book your place on this mini-workshop please complete the form below. For more information please contact Aoife at or call 01 2980969.

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