Mini-Workshop – Optimising your website and blog for search engines and humans

HAI has collaborated with Digital Marketing and Social Media expert, Greg Fry, to introduce a series of mini Zoom-based workshops for the hardware sector covering key topics in the digital marketing world.

In this workshop, Greg will give hardware business owners and marketing managers the tips and strategies to get your website seen online, covering Search Engine Optimisation, User Experience (UX) and tools like Google My Business.

Date and Time: 9.30-11am, 1st March 2022

Location: Zoom

Duration: 1 1/2 Hours 

Cost per Workshop: HAI Members: €50; Non Members: €70

Learning Outcomes

Find out how to get your website seen online.

Course Content

This 1.5 hour session will cover:

  • What is SEO and how does Google decide what websites to show in search results.
  • What is UX and does your website offer a good user experience on desktop and mobile
  • What is Google My Business and how can your use it effectively
  • Optimising your website with the right keywords and phrases.
  • How to structure and write blog content that both Google and Customers will love.
  • How to keep your website relevant and fresh

Who Should Attend

Any hardware retailers & merchants or suppliers or dedicated marketing staff who are looking to upgrade their current skillset.


Greg uses a collection of industry examples, theory and in class practice groups to test out the latest technologies and tools available online and mobile, giving attendees a truly interactive valuable experience.

About the trainer

Greg Fry is an International Social Media trainer who delivers LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, Digital Video and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.

He has worked with top multinationals including Ulster Bank, Vodafone, Microsoft, Symantec, Virgin Media, Abbott Labs and Coca Cola Hellenic.

Alongside training, he works as a Social Business Consultant. “I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.”

To book your place on this mini-workshop please complete the form below. For more information please contact Aoife at or call 01 2980969.

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