SEO for the Hardware Industry

For any developing hardware business, getting your business to the top of a page in online searches is always a challenge. This one-day course covers the minefield that is Search Engine Optimisation (SEO). It will explore the key factors that affect performance, and the key tools and strategies business owners can use to build their rank and online presence.

Location: Hardware Association Ireland, Blackchurch Business Park, Rathcoole, Dublin

Duration: One day

Cost: HAI Members: €210; Non Members: €270

For more information please contact Aoife at or call 01 2980969.

Image Source: CloudIncome

“Great content, very relevant to DIY/Hardware.”

Colm McGuigan, P McDermotts

Learning Outcomes

Attendees will leave with tips and strategies needed to develop and enhance their presence online through effective SEO, and will define their own three actions that they need to take for their business.

Course Content

  • What is SEO and why is it important for your Hardware Business?
  • What are the main factors affecting your SEO rank?
  • 3 SEO Audit tools
  • How to audit your website – attendees will conduct their own website audit and write down 3 SEO actions they should take.
  • Content Marketing and SEO – optimizing your web content for SEO.
  • Optimising your video and images for SEO.
  • On Page and Off Page Optimisation (including tips and tricks for successful link building).
  • Sitemaps and SEO – why your website needs a site map and how to create and submit one.
  • 10 take away SEO Tips you can apply straight away.

Who Should Attend

Any hardware business managers or dedicated marketing staff looking for ways to improve their online presence and search results.


This workshop uses discussion, demonstrations and case studies to reinforce learning. Attendees are encouraged to participate in exercises and other activities.

About the trainer

Greg Fry is an International Social Media trainer who delivers LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, Digital Video and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.

He has worked with top multinationals including Ulster Bank, Vodafone, Microsoft, Symantec, Virgin Media, Abbott Labs and Coca Cola Hellenic.

Alongside training, he works as a Social Business Consultant. “I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.”

For more information please contact Aoife at or call 01 2980969.

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