Webinar: “Not Just Survive, but Thrive” – ACE Hardware During Covid

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Date(s) - 21/10/2020
4:00 pm - 5:30 pm


Join us at 4pm on Wednesday the 21st of October to hear from top industry leaders at Costello`s ACE Hardware , part of the ACE Hardware Corporation, one of the world’s largest hardware retail cooperatives, as they share their experiences, insights and strategies in how to “Not just Survive, but Thrive” through Covid-19, and their plans for 2021.

Find out more about what’s in store, and about our presenters below:


4pm – Webinar open and intro by MC


4.05pm – Mike Costello – CEO of Costello Hardware ACE

GIVE NO GROUND – 2021 Challenges

With 36 branches across three states, 850 employees and $150 million in sales, Costello Hardware ACE is the 4th largest Purchaser in the ACE Network.


  • The strategy behind “Give NO Ground” – What it means to Costello’s
  • Biggest challenge(s) for 2021
  • David vs Goliath – How Costello’s compare in 2020 to other ACE stores and the big boxes
  • “Our House” explained
  • 5-year plan – 75-250-25 – “Not to just survive, BUT to thrive”


4.30pm – Rob Feiler – Executive V.P. of Marketing and Business Channels and Corporate Training Partner at Costello`s ACE Hardware

Planning for Success in 2021

Rob joined the ACE Network three years ago, bringing with him his experience from the telecoms industry to to drive business to the network’s Business sales channel, which has ambitious plans to generate $50 million in Business to Business sales by 2025


  • Business plan template and execution tactics for Leadership Team during 2020
  • Communication Plan for 2021’s goals and objectives
  • Importance of Business Channels – Sample daily report
  • Four Major priorities for 2021


5pm – Art Freedman – Internationally renowned motivational speaker, Owner CEO of American River ACE Hardware, Vice President of Costello`s ACE Hardware

How the Pandemic environment has changed the way we do business…forever.

Art Freedman has been with ACE Hardware for nearly 30 years, and and a retailer for 46 years. He is an expert in customer service training for Ace Hardware Corporation. My Management objectives have always been to do everything possible to be sure our team has the ability to be as successful as they are capable and willing to be.”

  • Life before Covid-19
  • Life during Covid-19
  • Life after Covid-19

5.20pm – Webinar Close

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