We should have the answer to that question by the end of this year thanks to HAI working with UCD’s Michael Smurfit Graduate Business School. Together they will conduct the first all-Ireland economic impact study on the hardware industry this autumn. Members of the School’s Marketing Development Programme will be talking to a cross-section of members from across the four provinces with a view to supplying the collected data to Tony Foley, an economist with Dublin City University.
Work has already started over the summer on the survey, the students have been carrying out extensive secondary research of existing data to identify gaps that the survey questions will cover. Resources such as the CSO website, reports and trade journals on Euromonitor and Mintel are being analysed although much of this data is in relation to the UK as there is limited information available on the Irish economy.
WARC, another data gathering service, has been used to view industry insights into the effects of the economy on independent retailers and changes to consumer behaviour and the effects of online retailing. The students have also reviewed HAI produced research including member confidence reports and business index data.
The collection of data through telephone and face to face surveying of members will start at the end of September with the commencement of Dublin fieldwork, followed by the rest of the country at the beginning of October.
Tony Foley commented “Happy to be working with HAI and Smurfit students, in developing an economic profile of this large and significant sector the role of which will become more significant as we get to grips with the need to build thousands of new houses annually for the next several years and as personal incomes increase with the improved economic situation”.
The survey will seek to cover areas such as:
Annemarie Harte, CEO of HAI commented “We have wanted this general market overview for some time. As an Association we are at the forefront of providing our members with top quality market intelligence that re-enforces our position as the voice of the Irish hardware industry. We know that there are data suppliers who claim to have this kind of authentic data but no one else is collaborating at this level with a top university and leading economist to do such a comprehensive survey. We are delighted to be working with UCD and Tony Foley and are eager to see the results.”