The updated 2014 Index confirms that Quarter 3 accounted for the highest percentage of members’ revenue in 2014. September and October were the highest grossing months last year. January, February and December were the weakest months in 2014 for revenue.
While September and October remain the highest grossing months in 2014, these exhibit greater variation when reviewed by size of branch/number of employees, with July-August or September-October being especially vital months depending on branch size.
The year on year rise to date is largely concentrated in urban branches (+18%).
In relation to recent month on month changes: revenue in January 2015 rose 9% from that in December 2014; and rose 5% in February 2015.
Month on month revenue in February 2015 rose 7% among urban member branches and declined marginally in rural branches.
The indications for member revenue from the Benchmark Survey are consistently positive. Total member revenue at the end of February 2015 shows a 15% increase on the same period last year (Jan/Feb 2015 vs Jan/Feb 2014). The rise in monthly member revenue since December 2014 further confirms a sense of positive momentum.