The Hardware Show 2021 officially launched by HAI

Members of Hardware Association Ireland, together with various industry representatives, and previous Hardware Show exhibitors turned out in great numbers at Citywest Hotel on Tuesday 12th February for the official launch of The Hardware Show 2021.

Following the success of The Hardware Show 2019 (which saw over 2000 visitors and was dubbed “The best Hardware Show ever!”) HAI and Eventhaus were excited to welcome previous exhibitors, HAI members, and other interested parties to the official launch event for The Hardware Show 2021, which will be returning to Citywest on 21^st-22^nd February 2021.

The event commenced bright and early, with a complimentary breakfast from 7:30am for all those attending. The launch event saw a steady stream of interested individuals keen to book their space and find out more about the 2021 Show. The morning’s events commenced with the room being officially welcomed by HAI CEO Martin Markey who began by formally introducing himself as CEO to the attendees, and offering a brief presentation of HAI, The Hardware Show, and the hardware industry at large.

The next part of the morning’s launch was a presentation by Sean McLoughney, founder of Learning Curve, who offered attendees on advice on “How to maximise your investment at The Hardware Show 2021”. In this presentation Sean highlighted the importance of planning, and how “It’s more than a Show!”. He reminded future exhibitors that to get the most out of the Show they need to plan their activities before, during and after it:

• Before – Define why are you exhibiting at The Hardware Show (new product launch, lead generation, networking, etc) – and make sure you have the right materials, personnel and products in place
• During – Get the right lead-capturing tools so you can efficiently record everyone who visited your stand so you can follow up accordingly
• After – Put a plan in place for after the show in terms of follow-ups and other activity so you can continue the momentum that you created

Keep an eye out in future issues of The Hardware Journal where we will feature more detailed tips and advice for exhibitors and visitors ahead of The Hardware Show 2021.

After Sean’s presentation exhibitor registrations officially opened as a growing queue descended on the floor plan and awaiting Eventhaus team who took provisional bookings from attendees.

Exhibitor space bookings are now open and the floor plan, rates, and further information can be found here.

Planning is well underway for The Hardware Show 2021, which will see the return of key features such The Innovation Awards which celebrates new products within Home, Garden, Build, DIY and Overall, and offers a unique platform to suppliers and manufacturers alike to shine a light on their product portfolio. As per previous years winners will be presented with their awards at The President’s Ball, and all winning products will be on display over the two days at The Hardware Show.

Further information about The Hardware Show can be found on www.thehardwareshow.ie.