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  • Customer Service
  • Digital Marketing
  • Finance
  • Management
  • Manual Handling
  • Merchandising
  • Negotiation Skills
  • People Management
  • Product Knowledge
  • Retail/Merchant
  • Sales
  • Sales Management
  • Supplier/Distributor
  • Telesales
  • Time Management
  • Virtual Training

Advanced Workshop on Wood Flooring

Building confidence in the wood-flooring sector. Increased confidence = Increased Sales.  This workshop is intended as a follow-on from the introductory workshop, and also for any […]

Consultative Selling Skills: Suppliers

The Consultative Selling Skills Workshop aims to equip hardware and building materials suppliers with the necessary knowledge, skills and attitude to deliver excellence in sales to […]

Creating a Selling Environment In-Store

This one-day workshop is designed to equip hardware retailers, agri-retailers and builders merchants with the necessary knowledge, skills and attitude to deliver excellence in sales in […]

Creating a Selling Environment In-Store – ADVANCED

This one-day course follows on from Creating a Selling Environment In-store - it works with the topics covered in the first session but takes the key […]

Customer Experience (CX)

This one-day workshop demonstrates to hardware retailers and builders merchants the impact of positive and negative instore customer experience, covering everything from the initial greeting to […]

Customer Service Excellence

“Delivering service excellence as a point of differentiation” Customer Service Excellence aims to equip hardware retail store managers and floor staff with the necessary knowledge and […]

Digital Marketing and Social Media

The Digital & Social Media one-day workshop is designed for hardware retailers and suppliers who are looking to update and upgrade their business’ marketing efforts, and […]

Digital Video Workshop

Video Marketing is a growing phenomenon in the hardware industry, and is a medium that business owners should get on board with to promote their products, […]

Email Marketing for the Hardware Industry

Email marketing is an effective way of reaching out to large groups of customers and prospects. This workshop is ideal for hardware business owners who are […]

Essential Selling Skills – Advanced B2B Selling Skills

The main aim of the B2B Sales Management: Advanced Selling Skills course is to equip national and territory sales managers with the required management skills to […]

Introductory Workshop on Wood Flooring

Building confidence in the wood-flooring sector. Increased confidence = Increased Sales.  This one-day workshop will equip hardware retail or builders merchant staff with the product knowledge […]

Leadership and Communication Skills

This course is designed to introduce an individual into the world of supervision and leadership. It helps them to maximise their time by working to their […]

Manual Handling

Manual Handling training is designed to give participants the knowledge to conduct all manual handling tasks in a safe manner to prevent injury. This course complies with […]

Merchandising Techniques

Merchandising is an integral part of every retail business and its importance to the sector continues to grow. This one-day workshop is designed to give hardware […]

Mini-Workshop – Digital Marketing: Content Marketing & Blogging

HAI has collaborated with Digital Marketing and Social Media expert, Greg Fry, to introduce a series of mini Zoom-based workshops for the hardware sector covering key […]

Mini-Workshop – Digital Video

HAI has collaborated with Digital Marketing and Social Media expert, Greg Fry, to introduce a series of mini Zoom-based workshops for the hardware sector covering key […]

Mini-Workshop – How to create a Facebook and Instagram ad campaign

HAI has collaborated with Digital Marketing and Social Media expert, Greg Fry, to introduce a series of mini Zoom-based workshops for the hardware sector covering key […]

Mini-Workshop – How to set up, run and manage a Google Ad campaign

HAI has collaborated with Digital Marketing and Social Media expert, Greg Fry, to introduce a series of mini Zoom-based workshops for the hardware sector covering key […]

Mini-Workshop – How to unlock the power of Email Marketing – Creating E-Shots using Mailchimp

HAI has collaborated with Digital Marketing and Social Media expert, Greg Fry, to introduce a series of mini Zoom-based workshops for the hardware sector covering key […]

Mini-Workshop – How to use Canva to market your Hardware business

HAI has collaborated with Digital Marketing and Social Media expert, Greg Fry, to introduce a series of mini Zoom-based workshops for the hardware sector covering key […]

Mini-Workshop – Optimising your website and blog for search engines and humans

HAI has collaborated with Digital Marketing and Social Media expert, Greg Fry, to introduce a series of mini Zoom-based workshops for the hardware sector covering key […]

Mini-Workshop – Using AI/Chat GPT

HAI has collaborated with Digital Marketing and Social Media expert, Greg Fry, to introduce a series of mini Zoom-based workshops for the hardware sector covering key […]

Negotiation for Results

This highly interactive two-day workshop is designed to provide hardware industry sales reps, who need to overcome objections and difficulties, with a basic comfort level to […]

Performance Managing the Sales Team

The aim of this one-day course is to equip hardware retail sales managers with the knowledge, skills and competence to realise sales targets through the effectual performance […]

Procurement Skills

To be proficient at procurement in business, it is important to have a well-rounded understanding of the procurement landscape. This course aims to cover all of […]

Profit Maximisation

In this intensive 3-hour workshop, Declan Flood will help hardware business owners and managers understand how to optimise profits and avoid pitfalls. Cost: HAI Member - […]

SEO for the Hardware Industry

For any developing hardware business, getting your business to the top of a page in online searches is always a challenge. This one-day course covers the […]

Stock Control

Keeping accurate stock figures and ordering correct quantities of stock at the right price can be made easier – if you know how. This course is […]

Telephone Selling Skills (B2B)

This one-day course is designed to give staff and managers in hardware B2B a clear understanding of telephone sales and demonstrate the skills, attributes and knowledge […]

Time Management

This half-day workshop explores Best Practice Time Management Training and covers all aspects of planning and controlling your day to achieve optimum results with less stress. […]

Virtual – B2B Sales Management

The main aim of the B2B Sales Management two-day course is to equip national and territory sales managers and their team with the required management skills […]

VIRTUAL – Performance Managing the Sales Team

The aim of this half-day virtual workshop is to equip hardware retail sales managers with the knowledge, skills and competence to realise sales targets through the […]

VIRTUAL – Stock Control

Keeping accurate stock figures and ordering correct quantities of stock at the right price can be made easier – if you know how. This course is […]

Virtual: Consultative Selling Skills: Suppliers

The Virtual Consultative Selling Skills Workshop aims to equip hardware and building materials suppliers with the necessary knowledge, skills and attitude to deliver excellence in sales […]

VIRTUAL: Customer Service Excellence

“Delivering service excellence as a point of differentiation” Customer Service Excellence aims to equip hardware retail store managers and floor staff with the necessary knowledge and […]

Virtual: Digital Marketing and Social Media – Your Marketing Checklist

The Digital & Social Media half-day virtual workshop is designed for hardware retailers and suppliers who are looking to update and upgrade their business’ marketing efforts, […]

Virtual: Merchandising Techniques

Standards of merchandising can say very much about a store and how it will be perceived by customers. It may also be argued that excellent standards […]

Virtual: Selling Skills for Hardware Retailers and Builders Merchants

This half-day virtual workshop is designed to equip hardware retailers, agri-retailers and builders merchants with the necessary knowledge, skills and attitude to deliver excellence in sales […]

Your Credit Control Checklist

In this intensive short 3-hour Credit Management training course, Declan Flood will take you through the checklist you need to get your credit control function under […]

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