Ideal for anyone exhibiting at The Hardware Show 2026 or any other similar trade events, this half-day virtual workshop will give you the tips, skills and strategies to get the most out of the event, boost engagement and visits your stand, and to generate meaningful leads.
Date: Wednesday, 28th January 2026
Time: 9.30am – 12.30pm
Cost: HAI Members: €135; Non Members: €185
Further Recommended Learning:
Learning Outcomes
This half day course covers the key elements that are essential to anybody intending to attend a trade show.
Course Content
Location, Location, Location
- Where am I?
- Can people find me?
- How will I make my stand – stand out
- Some do’s and don’t’s
Pull a crowd
- Demonstrations / performance / Hand outs (information /ideas)
- Sign up for ….would you like our….? our daily tweet? Enter our free for a ….
- Live Social Media Posting
Information, Promotion & Distraction
- Screen / laptop display, slide show, video
- Time bending
- Tyre kickers
- Shelf Talkers
- Create packages / bundles, choice of three
- Devices to capture contact information:
Start a conversation
- Actively engage trade booth visitors.
- Cialdini at the show
What is the next step?
- Are you selling at the show?
- 4 ways to ask for the sale
- Is the intention to set up a future meeting?
- Talk through the process and close for the next step
Who Should Attend?
This course has been tailored for companies supplying to Hardware Retailers & Merchants.
Methodology
This is a highly interactive workshop; Demonstration, individual and group exercises and discussions, along with participant practice will be used to reinforce learning.
About the trainer
Terry Harmer is a Member of the Institute of Training & Development (MIITD), a Fellow of the Sales Institute of Ireland, (FSII), a Member of the Marketing Institute of Ireland, (MMII) a Licensed Practitioner of NLP, (NLP Prac.), holds a BSc. in Business Administration, and a Certificate in Training & Continuing Education, training on training evaluation and transfer of skills to the workplace.
After a period of four years, from 1973 to 1977 working in a family furniture business, Terry entered the insurance industry, and built a career (from Salesman to General Manager) on strengths in training and development, people management and leadership skills.
In 1991, he formed NLC, and specialises in designing and implementing training programmes and modules modelled on world class companies, using best practice initiatives, to train Sales, Customer Service, Communications, Teambuilding, Leadership, and People Management. He trains City & Guilds and FETAC and short training programmes for a number of Skillnets since 2000. He is on the Enterprise Ireland Mentor panel.