Magico, Irelands leading eCommerce Agency, (www.magico.com) has been the driving force to help leading Hardware and Construction Retailers get online and grow fast.
With its proprietary eCommerce platform, AB Commerce, it offers a turnkey solution for medium-sized retailers, encompassing best-in-class eCommerce functionality, web hosting, high-end graphic design, world-leading martech plugins and complex ePOS/ERP systems integrations.
It allows retailers to increase visibility and focus on what they do best, trading their businesses, safe in the knowledge that their digital flagship store is operating seamlessly.
Magico know that combining B2C and B2B can be tricky to get right in one eCommerce storefront – Separate customer groups, multiple price books and intricacies in stock management can sometimes create headaches. Magico have tackled these issues head-on over 20 years and used the learnings to build a robust solution for B2B retailers that is simply unrivalled by other CMS providers and development agencies in the market.
Transform your Sales Environment with Industry Specific Functionality
- Dual B2C/B2B functionality allows trade customers to log into the B2C platform. There, product offerings and special account trade pricing will be re-configured automatically, specifically to them.
- Free up your sales reps valuable time by minimising admin and travel. Sales reps can visit trade customers and showcase their product catalogue, while logged into the online store as that trade customer, replacing the need for bulky, costly catalogues that need constant updating.
- Significantly reduce order entry errors with customers placing orders directly, replacing the traditional sales rep approach of logging orders and subsequently entering them into the ERP on the customer’s behalf.
- Make key trade customer information, including order history readily available to your sales rep. Armed with that precious knowledge, they can easily identify what products your trade customer purchased previously and imperatively what they have not. The opportunity to upsell increases when wholesalers can view trade customer accounts and suggest future purchases.