The Hardware Association Ireland Team

Martin began his career in the marketing company GFK in London. He then moved to The Furniture Industry Research Association which is the leading member organisation for the sector in the UK. Returning to Ireland he completed a Masters in Business at the Smurfit Business School. He spent 15 years with the Electrolux Group marketing several brands in both the domestic and commercial markets. During his time with Electrolux he was also involved with the initial setting up and implementation of the WEEE directive.

He was a board member of the Institute of Management Consultants and Advisors for several years having served as Secretary and as President of the Institute. The IMCA represents the interests of a diverse spectrum of the consultancy sector from PwC to individual specialists.

In 2009 Martin formed the marketing consultancy Competitive Insights. Clients were a mix of suppliers and retailers across a wide spectrum from pharmacy to fashion to electrical. He also worked in the charities sector in the UK, partnering with Competitive Solutions. In recent years many clients in Ireland came from the hardware and builders merchant sector.