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Digi Systems had been incredibly successful with Electronic Shelf Labels (ESL) in the retail food sector, supplying, installing, and managing over 2.5 million electronic labels, in over 470 locations, since entering the Irish market in 2017.
While the food retail sector seemed like the logical place to continue to focus, the increasing complexities of managing large-size warehouses and non-food retail stores are driving demand for solutions to the fast-paced changes currently affecting the
hardware and building materials sector.
Over recent months for many reasons the frequency of price changes has increased substantially. Where prices may have changed annually, now they are fluctuating weekly if not daily due to supply and demand. With staff shortages and the time-consuming task of changing paper labels frequently, Digi ESLs are an obvious solution to the problems encountered by this sector.
With the introduction of Digi ESLs, companies can react immediately to market changes and the ability to match or alter, as appropriate, to competitors’ prices in near real-time.
Automating the pricing process frees up crucial time to work on other value-adding processes including stocking critical products, and providing customers with efficient service.
Digi ESLs give customers access to the correct price and best promotions in real-time as well as product information. They eliminate pricing errors and while avoiding customer complaints is important, so too is avoiding accidental undercharging. ESLs have an immediate impact on store operations and profitability, giving you the ability to change over 3000+ prices centrally per hour, and importantly learn about customer behaviour, price/volume and build a better pricing engine to drive profits.
Digi manages the entire ESL installation from concept to realisation, they customise the system to each store operation both technically and practically and can integrate with your current POS systems. There is a custom fit for each business, whether you have one location or wish to centralise prices across multiple stores.
Digi will project manage the entire installation including liaising with third parties, site surveys, and the installation of infrastructure. An important key to achieving confidence in the ESL system is staff training, which is also provided for the store, nationwide on-the-ground, phone and remote support.
As the system is customisable, you can choose multiple designs including multi-buy offers, Local or in-store offers, Was & Now offers, etc. You can also choose customisable frames to highlight promotions or product ranges.
Colin Downey – National Account Manager, Digi Systems
For further information please contact Colin Downey, National Account Manager, Digi Systems, 087 7596417, colin@digi.ie, www.digi.ie.
This Business Support article featured in the November/December 2022 issue of The Hardware Journal.
