The Digital & Social Media half-day virtual workshop is designed for hardware retailers and suppliers who are looking to update and upgrade their business’ marketing efforts, and want to explore how the latest tools and tips will help them. This workshop will give marketers a clear checklist of what they need to look out for in 2025.
Date: Thursday, 25th September 2025
Time: 9.30am – 12.30pm
Cost: HAI Members: €135; Non Members: €185
Further Recommended Learning:
AI for the Hardware Sector
Data-Driven Decision-Making with AI
Digital Video
Smarter Business with AI
Excellent day, very informative.
Learning Outcomes
Denis Jastrzebski will take attendees through the fundamentals of Digital Marketing, including using SEO tools, Advertising, Email Marketing and Analytics, and will equip attendees with the latest trends, tools and tips, leaving them with a refreshed outlook on how to approach their marketing strategy.
Course Content
- Digital Marketing Checklist
- SEO Tools
- Advertising – Google and Facebook Ads
- Email marketing
- Video Marketing
- Social Media Tools and Tips – Including AI tools like Chat GPT and Canva
- Google Analytics
- AI – an exploration of AI applications and prompts in developing content.
Who Should Attend
Any hardware retailers & merchants or suppliers or dedicated marketing staff who are looking to upgrade their current skillset.
Methodology
Denis uses a collection of industry examples, theory and in class practice groups to test out the latest technologies and tools available online and mobile, giving attendees a truly interactive valuable experience.
About the trainer
Denis Jastrzebski is a web designer and developer with a special focus on creating bespoke websites from beginning to end, hosting and domain, all the way to branding, launch, and maintenance. His work has ranged from designing service sites, portfolios, e-commerce websites, blogs, and landing pages to helping launch startups, government initiatives, and non-profits. As a Search Engine Optimisation Specialist, all of his websites are SEO friendly and optimized from the get-go.
For any queries about future Digital Marketing & Social Media training please contact Aoife at aoife@hardwareassociation.ie or call 01 2980969.