This workshop equips businesses with the skills to harness digital video as a powerful tool within their marketing strategy. Participants will learn how to create professional, engaging videos that boost brand visibility and customer engagement. We’ll cover the best tools and techniques for video production and optimisation on a budget, editing apps and effective promotion tactics.
Time: 9.30am – 12.30pm
Date: Tuesday 11th February 2025
Cost: HAI Members: €135; Non Members: €185
Further Recommended Learning:
AI for the Hardware Sector
Data-Driven Decision-Making with AI
Digital Marketing & Social Media Checklist
Learning Outcomes
- Understand the role of digital video in an effective marketing strategy.
- Identify and select the appropriate types and styles of video for specific marketing goals.
- Plan, film, and edit video content using accessible tools.
- Optimise videos for maximum impact on social media platforms.
- Develop cost-effective promotional strategies to boost video reach.
Course Content
- Introduction to Video Marketing
- The impact of video on modern digital marketing.
- Understanding video’s role in customer journey and brand building.
- Essential Equipment and Accessories:
- Recommended video equipment for beginners, including budget-friendly options.
- Planning and Shooting Compelling Content on Your Mobile Phone
- Video Editing with CapCut and Other Video Apps
- Optimising Videos for Different Social Media Platforms
- Adding Captions, Subtitles, and Accessibility Features
- Promoting Videos with Targeted, Low-Cost Social Ads
- Measuring Success and Refining Your Video Marketing Strategy
Who Should Attend
Business owners/managers and dedicated marketing staff
Methodology
This is a highly interactive workshop that uses demonstrations of the latest video marketing tools and apps to show how video content can be created and edited. Attendees get an opportunity to crease their own videos to reinforce their learning.
About the trainer
Marie-Clare Byard is an experienced digital content creator and trainer with a passion for authentic storytelling. She specialises in empowering businesses to showcase their products and services effectively through video and photography. Marie-Clare has trained many business professionals and retailers to create impactful, smartphone-based videos, using accessible and cost-effective tools to elevate their brand and connect with customers.
To book your place please complete the form below. For more information please contact Aoife at aoife@hardwareassociation.ie or call 01 2980969.