Merchandising Techniques

Merchandising is an integral part of every retail business and its importance to the sector continues to grow. This one-day workshop is designed to give hardware store owners the skills to give their store the competitive edge through visual merchandising techniques and strategies that will make their customers stop, look and buy.

Date: 26th February, 2020

Location: Hardware Association Ireland, Blackchurch Business Park, Rathcoole, Dublin

Duration: One day

Cost: HAI Members: €210; Non Members: €270

To book your place please complete the form below. For more information please contact Aoife at or 01 2980969.

Keith was excellent and I found his experience/insight very helpful. The day flowed seamlessly and the workshop format was enjoyable.

Derek Deasy, Hultafors Group

Lovely atmosphere, well run and very informative. Good tips and emphasis on basics.

Fidelma Clare, Cooney Furlong Grain Company Ltd

Learning Objectives

At the end of this Workshop participants will:

  • Understand the importance of Merchandising in business
  • Learn how to effectively plan the use of available space
  • Be able to explain the fundamentals of traffic flow
  • Be equipped with the knowledge and skills to develop their own merchandising plan for their store

Course Content

  • What is Merchandising?
  • Why is it important to our business?
  • Planning the use of space
    • What are the different types of space available in your store
    • How can these spaces be best used?
  • Which space is most significant to Merchandising?
  • Traffic Flow
    • What direction do Customers take in your store?
    • Plan accordingly
  • Shelf Merchandising
  • Feature Displays
  • Visual Merchandising
    • Tips and tricks to make the Customer STOP and LOOK!
  • Examples of Good & Bad Merchandising discussion
  • Practical Exercise – examples (if available):
    • Review of a video-based tour of a selection of hardware/DIY stores
  • Feedback session

Who Should Attend

This workshop is tailored towards the owner/managers of hardware retail stores, builders merchants or agri-stores who are looking to improve and enhance their merchandising efforts.


This is a classroom-based training session in the morning, with the afternoon session given over to practical exercises via a video-based exercise.

About the trainer

Keith Harford’s experience extends to over 30 years’ involvement in business. Coming from a family Fishing Business, through the world of Retail, Keith was responsible for launching Ireland’s first Internet Grocery Shopping Service. Keith has also worked in the world of pharmacy, where he and his team managed up to 145 pharmacy outlets and properties.

Keith has an MBA from the University of Stirling and has associate expert professionals with whom he works on specific projects. He works with countless businesses across a number of sectors including Retail, Wholesale, Hardware and Agri sectors, along with Manufacturers/Producers too.

To book your place please complete the form below. For more information please contact Aoife at or 01 2980969.

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