Virtual: Merchandising Techniques

Standards of merchandising can say very much about a store and how it will be perceived by customers. It may also be argued that excellent standards of merchandising contribute to sales growth. This workshop helps participants to look at ways in which they can improve the merchandising standards in their store.

Date: 20th October 2021.

Location: Zoom

Duration: Half day

Cost: HAI Members: €120; Non Members: €150

To book your place please complete the form below. For more information please contact Aoife at or 01 2980969.

Keith was excellent and I found his experience/insight very helpful. The day flowed seamlessly and the workshop format was enjoyable.

Derek Deasy, Hultafors Group

Lovely atmosphere, well run and very informative. Good tips and emphasis on basics.

Fidelma Clare, Cooney Furlong Grain Company Ltd

Learning Objectives

This workshop helps participants to put greater emphasis on the execution of merchandising standards within their stores, leading to improved standards and sales growth.

Course Content

  • What is Merchandising?
  • Why is it important to our business?
  • Planning the use of space
    • What are the different types of space available in your store?
      • Prime space (e.g. entrance)
      • Secondary space (e.g. the aisles in a store)
      • Hidden or difficult space (e.g. under-stairs and other nooks and crannies)
      • Service space (e.g. counter / checkout)
    • Traffic Flow
      • What direction do Customers take in your store?
        • Are you aware of traffic flow?
        • What affects might it have, in your store?
      • Shelf Merchandising – Different Styles:
        • Vertical;
        • Horizontal;
        • Blocks, etc.
      • Feature Displays
      • Visual Merchandising
        • Tips and tricks to make the Customer STOP and LOOK!
      • Examples of Good & Bad Merchandising – open discussion
      • Exercise – (if photos are shared by stores prior to workshop):
        • Review shared photos;
        • Have participants suggest changes
        • Focus on changes that can have a solid impact;
      • Feedback session

Who Should Attend

This workshop is tailored towards the owner/managers of hardware retail stores, builders merchants or agri-stores who are looking to improve and enhance their merchandising efforts.


This Zoom-based session comprises theory and discussion-based presentations led by the course tutor.

About the trainer

Keith Harford’s experience extends to over 30 years’ involvement in business. Coming from a family Fishing Business, through the world of Retail, Keith was responsible for launching Ireland’s first Internet Grocery Shopping Service. Keith has also worked in the world of pharmacy, where he and his team managed up to 145 pharmacy outlets and properties.

Keith has an MBA from the University of Stirling and has associate expert professionals with whom he works on specific projects. He works with countless businesses across a number of sectors including Retail, Wholesale, Hardware and Agri sectors, along with Manufacturers/Producers too.

To book your place please complete the form below. For more information please contact Aoife at or 01 2980969.

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