Standards of merchandising can say very much about a store and how it will be perceived by customers. It may also be argued that excellent standards of merchandising contribute to sales growth. This workshop helps participants to look at ways in which they can improve the merchandising standards in their store.
Time: 9.30am – 12.30pm
Date: Tuesday 4th March 2025
Cost: HAI Members: €135; Non Members: €185
Further Recommended Learning:
This was a brilliant work shop and we took some really good points from it. One of the best I’ve attended.
Learning Objectives
This workshop helps participants to put greater emphasis on the execution of merchandising standards within their stores, leading to improved standards and sales growth.
Who Should Attend
This workshop is tailored towards the owner/managers of hardware retail stores, builders merchants or agri-stores who are looking to improve and enhance their merchandising efforts.
Course Content
- What is Merchandising?
- Why is it important to our business?
- Planning the use of space
- What are the different types of space available in your store?
- Prime space (e.g. entrance)
- Secondary space (e.g. the aisles in a store)
- Hidden or difficult space (e.g. under-stairs and other nooks and crannies)
- Service space (e.g. counter / checkout)
- Traffic Flow
- What direction do Customers take in your store?
- Are you aware of traffic flow?
- What affects might it have, in your store?
- Shelf Merchandising – Different Styles:
- Vertical;
- Horizontal;
- Blocks, etc.
- Feature Displays
- Visual Merchandising
- Tips and tricks to make the Customer STOP and LOOK!
- Examples of Good & Bad Merchandising – open discussion
- Exercise – (if photos are shared by stores prior to workshop):
- Review shared photos;
- Have participants suggest changes
- Focus on changes that can have a solid impact;
- Feedback session
- What direction do Customers take in your store?
- What are the different types of space available in your store?
Methodology
This Zoom-based session comprises theory and discussion-based presentations led by the course tutor.
About the trainer
Padraig Cronin commenced his retailing career with Quinnsworth in 1979 holding various store management roles. In 1990 Padraig joined Aer Rianta International as General Manager, heading up a joint venture business in St. Petersburg that included retail stores, procurement, warehousing and importations of goods and all back-office functions including Marketing, Finance, HR and IT.
Padraig has owned and operated a number of retail stores throughout his retail career and still retains some ownership interest.
Since 2021, Padraig, who holds an MBA from the University of Stirling and a Diploma in Retail Management from the Irish Management Institute, has worked independently with businesses, mainly retail, to help them get the very best from their resources, both physical and their people, through mentoring and training.
To book your place please complete the form below. For more information please contact Aoife at aoife@hardwareassociation.ie or 01 2980969.