This workshop provides a solid foundation in social media marketing for small businesses. Learn how to select the right platforms, create engaging content, and leverage social media to increase brand awareness, drive traffic, and increase sales. Ideal for businesses with limited experience in digital marketing, this course focuses on practical skills that can be implemented right away.
Time: 9.30am – 11am
Date: Tuesday, 20th October
Cost:
For this session:
HAI Members: €75; Non Members: €100
For access to all four sessions in Marketing Series:
HAI Members: €275; Non Members: €375
Marketing Series:
AI for Sales & Marketing
Email Marketing for the Hardware Sector
Video Marketing with Canva for the Hardware Sector
Learning Outcomes
By the end of this 90-minute virtual session participants will be able to:
- Understand the benefits and potential of social media for small business growth.
- Choose the most suitable platforms based on business objectives and audience.
- Develop a basic social media content calendar.
- Create posts that engage audiences and foster community.
- Measure and adjust social media efforts based on analytics.
Course Content
- Overview of popular social media platforms (Facebook, Instagram, X(Twitter), LinkedIn, and TikTok)
- Identifying your audience and selecting the best platforms for your business
- Content planning and creation strategies for small businesses
- Basics of paid advertising on social media
- How to monitor engagement and measure success
Who Should Attend
Any hardware retailers & merchants or suppliers or dedicated marketing staff who are looking to upgrade their current skillset.
Methodology
Denis uses a collection of industry examples, theory and in class practice groups to test out the latest technologies and tools available online and mobile, giving attendees a truly interactive valuable experience.
Denis (Hawking) Jastrzebski
About the trainer
Denis Jastrzebski is a web designer and developer with a special focus on creating bespoke websites from beginning to end, hosting and domain, all the way to branding, launch, and maintenance. His work has ranged from designing service sites, portfolios, e-commerce websites, blogs, and landing pages to helping launch startups, government initiatives, and non-profits. As a Search Engine Optimisation Specialist, all of his websites are SEO friendly and optimized from the get-go.
For any queries about future Digital Marketing & Social Media training please contact Aoife at [email protected] or call 01 2980969.