This practical session explores how AI can support sales and marketing within the hardware industry, including hardware retailers, builders’ merchants, suppliers and distributors. Participants will learn how to use AI to strengthen sales planning, understand the different needs of trade and DIY customers, map the customer journey and create more consistent marketing content across online and offline channels.
Time: 9.30am – 11am
Date: Wednesday 14th October
Cost:
For this session:
HAI Members: €75; Non Members: €100
For access to all four sessions in Marketing Series:
HAI Members: €275; Non Members: €375
Learning Outcomes
By the end of this 90-minute Zoom-based session participants will be able to:
- Use AI to support sales planning and develop product or seasonal promotional campaigns
- Define a clear and consistent brand voice for AI-generated marketing content
- Create content for social media, email marketing, product promotions and sales materials
- Identify practical ways hardware businesses and Irish SMEs are applying AI in sales and marketing
- Review and improve AI-generated content for accuracy, brand consistency and product compliance
Course Content
- Using AI to support sales planning, product promotion and seasonal campaigns
- Creating a clear brand voice for AI-generated marketing copy
- Developing content for social media, email marketing, product promotions and sales materials
- Case studies and practical examples relevant to hardware businesses and Irish SMEs
- Reviewing AI-generated content for accuracy, brand consistency and product compliance
The session will include “how to” demonstrations and attendees will use AI to generate content for their business.
Who Should Attend
Any hardware retailers & merchants or suppliers or dedicated marketing staff who are looking to upgrade their current skillset.
Methodology
Denis will use a collection of industry examples, theory and in class practice groups to test out the latest technologies and tools available online and mobile, giving attendees a truly interactive valuable experience.
About the trainer
Denis (Hawking) Jastrzebski from Content Plan is a digital marketing and AI educator, specialising in leveraging technology to foster business development and innovation. With a background in IT and digital strategy, Denis has trained and mentored hundreds of business owners and teams across various industries in Ireland. Denis’s international experience includes working with enterprises in the UK, USA, Canada, and Asia, providing him with a forward-thinking and global perspective on digital matters.
For future AI for the Hardware Sector training please contact Aoife at [email protected] or call 01 2980969.