Spring Social Media Training Agenda

While Irish consumers have wholeheartedly embraced online shopping, many Irish SMEs have not kept pace with this consumer revolution by moving to sell their goods and services online, in addition to traditional methods. This is particularly evident with retailers and merchants in the hardware and building materials sector. The numbers above highlight the opportunities which exist for Irish SMEs to grow their market share, strengthen their turnover and profitability and increase their workforces. For businesses, increased digitisation can drive sales, reduce trading costs and open new paths to markets in terms of engaging directly with consumers and customers.

As part of our training schedule in 2016 we are bringing you a series of training programmes to equip you and your staff with the knowledge needed to strategise and compete in the digital era.

First in this series is a seminar entitled: “Accessing The Online Potential Of The Hardware Sector”

This half-day seminar will give you a great understanding of the Irish Digital Landscape and show you how you can use it to sell more hardware products. The goal of the session is to demystify the Digital Marketing world, show you how you can build an effective online presence with limited resources and without huge time investment. By the end of the session you will have a clear knowledge of what digital components are best for your business and even be able to build a website.

Areas covered includes:

• 5 steps to build your own website.
• How to sell your products and services on your website.
• How to make your website visible on Google.
• What is SEO? How using the right keywords and phrases can get you seen online.
• How to target and advertise online to a local market – an introduction to Google Adwords.
• How Social Media can benefit your business.
• How to build an email list and how email marketing can drive sales.
• What are Social Ads? Why Facebook ads are offering much better return on investment than traditional advertising.
• How to develop a Digital Footprint on a shoe string budget.

Who Should Attend? Owners/Managers and Marketing staff of Hardware Retail Stores and Builders Merchants, Suppliers and Manufacturers. 

Date:  20th April 2016, 10am to 2pm including networking lunch.

Location: Louis Fitzgerald Hotel, Dublin

Cost: Members €40, Non-Members €60

Booking via link below:

Following this workshop the series of Social Media and Digital Marketing training will continue with Digital & Social Media Bootcamp which is a two-day course taking place in May and June, this is to be followed by advanced digital strategy and ecommerce events in autumn 2016.

HAI Digital & Social Media Bootcamp is a two-day course tailored to the Hardware Sector taking place in Louis Fitzgerald Hotel, Dublin. For more information please click links below:

Retailers & Merchants B2C: 19th May and 16th June

Suppliers B2B: 17th May and 14th June