This practical workshop introduces hardware businesses to using Canva to create simple, professional video content for social media and digital marketing. Participants will learn how to turn product information, demonstrations, seasonal promotions and helpful tips into short videos that are clear, engaging and consistent with their brand.
Time: 9.30am – 11am
Date: Thursday 22nd October
Cost:
For this session:
HAI Members: €75; Non Members: €100
For access to all four sessions in Marketing Series:
HAI Members: €275; Non Members: €375
Learning Outcomes
By the end of this 90-minute Zoom-based session participants will be able to:
- Set up and use Canva for business video marketing
- Create short videos to promote hardware products, offers and services
- Apply consistent branding to video content
- Add text, animation, audio and other visual elements
- Adapt videos for different social media platforms
- Create reusable templates for future product and seasonal campaigns
Course Content
- Using Canva to create video content for hardware marketing
- Choosing and adapting video templates
- Adding logos, brand colours, fonts and product images
- Creating videos for product promotions, demonstrations and seasonal campaigns
- Adding text, animations, music and voiceovers
- Finding suitable copyright-cleared images, video and audio
- Resizing videos for Facebook, Instagram and LinkedIn
- Organising and reusing video templates to save time
Who Should Attend
Business owners/managers and dedicated marketing staff
Methodology
This is a highly interactive workshop that uses demonstrations of the latest video marketing tools and apps to show how video content can be created and edited. Attendees get an opportunity to crease their own videos to reinforce their learning.
About the trainer
Debbie Ringwood is seasoned marketing professional with decades of experience across both B2B and B2C sectors, working with clients ranging from SMEs, sole traders and start-ups to multi-nationals.
As a Canva Certified Community Trainer and graduate of programmes with The Marketing Institure of Ireland and Digital Marketing Institute, she brings a wealth of knowledge to every project. Debbie specialises in many areas of marketing, including social media, content creation, email campaigns, Canva design, and WordPress development.
For more information about this workshop please contact Aoife at [email protected] or call 01 2980969.